The Mindset

The third pillar of the Wim Hof method is the foundation of the other two: exposure to cold and conscious breathing require patience and dedication to be perfectly mastered. Armed with concentration and determination, you are ready to explore and master your own body and mind.

Willpower and self-control are very important factors for a successful and happy life. In the modern world, many people are rooted in a repetitive daily rhythm. It's as if we have developed a brain adapted to routine. Have we slowly lost our life force, our desire for greatness? And yet we go to great lengths to refine our physical appearance, to lose weight, to have knowledge and a good education, and so on. Most people want to become the best version of themselves. But if you really want to become a better version of yourself, then working your will, your determination, your commitment, your mind, is one of the most essential things to do.


« You have power over your mind - not over outside events. Realize that, and you will find strength. »

Marcus Aurelius


People with a fragile mind tend to make poor choices in life because they give in to short-term goals at the expense of long-term goals. People who are mentally stronger are happier, healthier, more satisfied in their relationships, have better careers, and can cope with stress, conflict and hardship more easily.

Increase your mental power

Willpower, determination, self-control and commitment are very important elements of the Wim Hof Method, because conscious breathing and cold therapy require patience and dedication. You can train your brain to increase your willpower and self-control. The exercises developed by Wim have a powerful effect on these qualities; they improve your concentration, reduce your stress level and make you more aware of yourself.

The Letting Go

Through meditation and conscious breathing, you can observe your thoughts, emotions and impulses without identifying with them or acting on them. Immersion in cold water also allows you to develop qualities of acceptance and letting go that can be transferred to everyday life.
Observing sensations, pleasant or not, without acting, without seizing them, without trying to modify them, is an essential quality in the management of stress - small and large, daily.